Glossary

Keywords:

Skyline: Headline across the top of the page, above the masthead.

Masthead: Informational material explaining the idea of the whole magazine, usually at the top of the    page.

Buzzword: A word or phrase, which is usually jargon, that is fashionable at that particular time or in a particular context.

Tagline: Catchphrase or slogan

Cover line: short statement that allude to or describe the articles inside.

Main cover line: Usually this is the name of the person who's on the cover or is the main content inside.

Main image: The image on the front cover of a magazine.

Date line: Date the magazine was issued.

Barcode: On the front cover of the magazine, gives information of the product code and is used when       buying the magazine.

Mise en scene- everything in the scene.

Verisimilitude- truth/falseness of something, how realistic it is 

Connotation- deeper meaning of something

Denotation- straight forward meaning

Verbal communication- speech and dialect 

Non verbal communication- writing and body language

Narrative- a spoken or written account of connected events; a story 

Diegetic sound- sound whose source is visible on screen or whose source is implied to be present by the action of the film.

Non-diegetic sound- sound whose source is neither visible nor has been implied to be present in the action.

Mise en scene- Everything you can see in a scene, e.g, props or costumes.

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180 Degree Rule: A basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the two characters or objects in a scene, and by keeping the camera on one side of the axis, the same characters are always on the same side of the frame, the first character always being on frame right and the second always on frame left. The only exception to this is if the camera pans over the axis so that we can see it move across the line ourselves.

Protagonist: The leading character or one of the main characters in a narrative.

Antagonist: A person who actively opposes or is hostile towards the protagonist in a narrative.

Foil: A character, often the antagonist but not alway, that serves to highlight one or more attributes of another character, often the protagonist, by providing contrast.

Jump Shot: A cut in film editing in which two sequential shots of the same subject are taken from different angles.

Eye-Line Shot: Associated with the continuity system. Based on the premise that the audience will want to see what the character is seeing. For example, a character is watching TV and the shot will cut to the TV.

Demographic: Aspects of the target audience, for example age, gender or income. It is used so that we can shape the the media text to appeal to a specific group.

Stereotype-  A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Archetype- A very typical example of a certain person or thing.

Typecast-  One disadvantage is that it makes us ignore differences between individuals; therefore we think things about people that might not be true (i.e. make generalisations).  

Convergence- combination of two or more media platforms.

Synergy- the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Cross media convergence- the way that different products are produced and distributed on different platforms.

Vertical and horizontal integrated institute- 

Marketing- The process of raising awareness; targeting an audience; creating publicity through various methods.
 Distribution- The way the film gets to screens; distribution company

Exhibition- The way we view; getting the film to a paying audience.

Media Ownership- is dominated by the Big 6 Media Corporations.These exist as conglomerates.

Cross Media Ownership- is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities.

Technological convergence-Is when one particular device has many other features than its primary use. A device which originally had one primary purpose has evolved into doing similar tasks to other devices.